Web Design, Branding & Digital Solutions

About

Not everything starts with a brief, sometimes it starts with a mouse and a lot of curiosity.

I am Alexandra, creative by conviction and always in search of how ideas can be transformed into something visual, coherent, and meaningful. I like to work at the border between logic and aesthetics, where structure meets expressiveness. I am drawn to projects that challenge and inspire, those that require more than just something 'beautiful'.

Ever since school, I spent my time experimenting in Photoshop, fascinated by the possibilities offered by digital imagery. My passion for design and visual communication has grown naturally since then, going through different stages and creative directions. Over time, I turned this interest into a committed professional path, working on projects in branding, web design, illustration, and visual identity. Each field has its own rhythm and its own rules, and I approach every project with the same curiosity and desire to understand the context, purpose, and essence behind it.